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When I worked with Tony Robbins I got to meet a lot of interesting people. One of the people I met was Dr. W. Edwards Deming, who invented Total Quality Management. Dr. Deming’s philosophy was based on respecting people, making them feel safe, and always striving for the greatest quality. His philosophy revolutionized Japan which was at the time known for poor quality and transformed it into being known for quality.

This is where CANI came from. It means Constant and Never-ending Improvement. Platoon practices this philosophy by making sure that we start with the right material. Our process for selecting instructors is designed to make sure that there are qualified, seasoned, certified and knowledgeable. We call candidates IC’s or Instructor Candidates. We go a step further and I personally interview each person to get to know them, who they are, and to figure out what drives them, what motivates them and whether they’ll fit into our culture. Then they do a 90 minute round table with five instructors that find out more about what they know in depth and really who they are.

One of the things we look for is that they have a degree, an accepted certification – there are thousands of certifications many of which you can go online and get in under an hour but we only recognize a handful of certifications that we feel meter criteria. What we’re really looking for is what they done since they got their degree or certification have they continued to learn.

Check out our instructor Bios and see what you think.